6 Marketing Channels With the Highest ROI
2019’s Newest Feature for SuncoastNPI Members:
The Monday Morning Sip of Coffee
The Monday Morning Sip of Coffee series is a free educational offering by SuncoastNPI to its members that helps to build on one of the core tenets of the NPI: To have the ability to act as a Resource to your Clients, Customers, Friends & Family. This weekly educational content is comprised of a short, shareable video, as well as related articles to four key topics of entrepreneurship: Marketing, Sales, Operations, & Business Networking.
InsideSales’ New Study: AI is ‘Becoming a Way of Life’ for Sales
by MarTech Today“AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com. “It’s becoming a way of life.”
Out today, “State of Artificial Intelligence for Sales & Marketing Report” shows “most people in the industry understand that AI truly enhances a sales rep’s role and makes it more efficient,” VP of Marketing and report co-author Gabe Larsen told me via email.
“But AI isn’t a stand-in for humans,” he noted. “People need to sell to people, and people want to buy from people they like.” Only nine percent of respondents in the company’s new survey believe that AI will replace sales reps in the next five years. …Learn More
You Can’t Build Your Business on Bartering and Free Information
by EntrepreneurIt’s common to bootstrap when you’re starting out in entrepreneurship. When you don’t have disposable revenue, you work with what you have. You might offer a barter arrangement with another entrepreneur who has a strategy or tool that can help your business grow. You offer what your business does in exchange for the service or tool you’re seeking. Value for value.
You’ll also take free training that’s offered online. The internet and social media have created an opportunity for entrepreneurs to read blogs, listen to podcasts, watch instructional videos, attend webinars and participate in free local Meetup training. All of the mediums present learning moments for parts or direct strategy that helps grow your business. …Learn More
Creative Networking Tips For Small Businesses
Although the idea of networking has been around for a long time, the basic idea is as valid today as ever before. Whether you connect with people in person, over the phone or via cyberspace, you need to engage with leads, prospects and customers to stay fresh in their minds.
Networking does more than bring you immediate business. It helps you build brand awareness, which is essential for your long-term success. Here are some creative and contemporary networking tips that I often recommend to my own clients. …Learn More
Current Economic News:
Small-business owners look to grab this 20 percent tax break
Job growth in January shattered expectations, with nonfarm payrolls surging by 304,000 despite a partial government shutdown that was the longest in history, the Labor Department reported Friday.
The unemployment rate ticked higher to 4 percent, a level where it had last been in June, a likely effect of the shutdown, according to the department. However, officials said federal workers generally were counted as employed during the period because they received pay during the survey week of Jan. 12. On balance, federal government employment actually rose by 1,000.
Better-Than-Feared Rally Has Some Scratching Heads: Taking Stock
The Federal Reserve’s change in tone may mean investors should reconsider the timing of the investment cycle, according to JPMorgan Chase & Co.
That means investors shouldn’t be driven by fears of recession for now, JP Morgan analysts said.
The Fed signaled last week that it’s done raising rates for at least a little while, and that it’ll be flexible in reducing bond holdings. The Fed’s changes have already been welcomed by equity investors who boosted the S&P 500 2.5 percent over three sessions, while rates traders have been working to figure out the implications of the newfound caution about shrinking the balance sheet. Demand for gold has increased as well.
Last Week in the Market: